Project proposal Essay Example | Topics and Well Written Essays - 1000 words

Project proposal - Essay Example â€Å"In the hospitality field, not only are business transactions of the utmost importance, but so are concerns for public health and safety.† Due to the importance of practicing hospitality ethics, teaching of ethic philosophies should start right from the school. Even if philosophical lectures alone will not make students virtuous, however, they can help them think more clearly about day-to-day ethical problems with which they will be confronted in their future careers as ethical challenges remain a daily occurrence in the hospitality industry â€Å"The hospitality industry offers many examples of situations that can damage individual integrity and responsibility. One instance would be a manager's willingness to continue daily operations and preserve his job even as the resort is polluting the local environment.† Ethics should therefore extend beyond the hotel building to include the welfare of the society. â€Å"By focusing on you, your business, your products and services, your prices and your delivery, you can overcome the status quo and that is just plain good and ethical business practices.† To this end, business managers such as hotel managers should make hospitality ethics an all-inclusive concept that caters for areas such as prices, service delivery and manners. Research Rationale The way of doing business all over the world is fast changing. This change is seen more especially in the way businesses attract customers. Years past, competition in the hospitality industry for customers used to focus on who had the best facility and products. Today, the means of attracting customers seem to center more on marketing than product. As far as the hospitality industry is concerned, one of the best ways to market a business like a hotel is to embark on the massive application of hospitality ethics. Perhaps the reason why hospitality ethics seem to be receiving so much attention among customers in the hospitality industry is that ethics ar e founded based on human philosophies and theories. According to the World Lingo, â€Å"Hospitality theories and norms are derived through a critical analysis of hospitality practices, processes, and relationships; in various cultures and traditions; and throughout history. Ultimately, hospitality theories are applied, and put to practice in commercial and non-commercial settings.† This is to say that practicing simple ethics is so important to the customer that, the little gestures shown to him, can make him come back to the hotel – a real marketing strategy. Unlike before, the customer is now very conscious about how he is treated in which hotel. It is therefore not surprising that some customers select certain hotels even when they have the same facilities as other hotels and yet have expensive prices. This research seeks to examine the power of hospitality ethics on e customers of world class hotels. As a relation, there shall be critical analysis to find out if th e practice of hospitality ethics itself even has the power to raising a hotel to a world class status. This is research is achievable and because of the several avenues available to the researcher to access information from hotel users. There are also several theories that will guide the researcher in